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Why storytelling sells, and the word of the day is "denouement"

Updated: Oct 31, 2020

If you were stranded on a desert island and given only one resource to help you learn effective, professional communication, I'd hope you would have this video (and a fully charged digital device). Dave Lieber is an award-winning columnist for the Dallas Morning News who is able to convey why storytelling is the heart of all communication. Whether you're writing a dull statistical report, a simple paragraph for a board meeting, or copy for a digital ad that needs to grab your audience's attention, Dave deftly summarizes why a story well-told is the best approach. And he's hilarious.


Watch Dave's TED Talk, and then shoot me a comment about your reaction to his "denouement." Then think about a story you can tell. What's your low point? Your high point? YOUR denouement?



GIF courtesy of Giphy via Wix.com.


References


Liber, D. (2013). The power of storytelling to change the world: Dave Lieber at TEDxSMU 2013. YouTube. https://www.youtube.com/watch?v=6Bo3dpVb5jw



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