backersarah3Oct 31, 20202 minIs digital advertising to increase college enrollment as straightforward as you may think?Colleges and universities employ a variety of digital advertising methods to attract prospective students to their campuses. You might...
backersarah3Oct 29, 20201 minWhy storytelling sells, and the word of the day is "denouement" If you were stranded on a desert island and given only one resource to help you learn effective, professional communication, I'd hope you...
backersarah3Oct 27, 20201 minHow to Fix Your Website: Learn from My Personal, Clumsy JourneyThis blog/website/watchamacallit started out as a graduate school experiment designed to get my feet wet in website design while learning...
backersarah3Oct 26, 20201 minHow do writers get into the slick, bright world of marketing?"Marketing," "advertising," "content strategy," "strategic communication." The terms often blur together when you are a writer in the...
backersarah3Oct 26, 20201 minFrom one comma queen to anotherContent strategy is more than just a flashy title (that nobody understands). It's often nitty-gritty, nuts-and-bolts, DRY writing and...
backersarah3Oct 17, 20201 minQuick video tips on how digital marketing worksAdam Erhart of YouTube is known for his one-page business plan as well as some easily digestible tips on how digital marketing works. For...
backersarah3Oct 17, 20201 minWhat is digital marketing, and why does it matter?Digital marketing can be understood fairly simply. This infographic from ZED Digital breaks the topic down into an understandable format.