Tips for Professional Communicators

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backersarah3

Oct 31, 20202 min read

Is digital advertising to increase college enrollment as straightforward as you may think?

Colleges and universities employ a variety of digital advertising methods to attract prospective students to their campuses. You might...

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backersarah3

Oct 29, 20201 min read

Why storytelling sells, and the word of the day is "denouement"

If you were stranded on a desert island and given only one resource to help you learn effective, professional communication, I'd hope you...

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backersarah3

Oct 27, 20201 min read

How to Fix Your Website: Learn from My Personal, Clumsy Journey

This blog/website/watchamacallit started out as a graduate school experiment designed to get my feet wet in website design while learning...

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backersarah3

Oct 26, 20201 min read

How do writers get into the slick, bright world of marketing?

"Marketing," "advertising," "content strategy," "strategic communication." The terms often blur together when you are a writer in the...

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backersarah3

Oct 26, 20201 min read

From one comma queen to another

Content strategy is more than just a flashy title (that nobody understands). It's often nitty-gritty, nuts-and-bolts, DRY writing and...

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backersarah3

Oct 17, 20201 min read

Quick video tips on how digital marketing works

Adam Erhart of YouTube is known for his one-page business plan as well as some easily digestible tips on how digital marketing works. For...

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backersarah3

Oct 17, 20201 min read

What is digital marketing, and why does it matter?

Digital marketing can be understood fairly simply. This infographic from ZED Digital breaks the topic down into an understandable format.

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